Fertility Brand Bird&Be Partners with Mandell’s Clinical Pharmacy to Expand Access to Fertility Support

Bird&Be, a fertility and wellness brand of supplements and at-home tests to support fertility, is partnering with Mandell’s Clinical Pharmacy, a national fertility specialty pharmacy. The collaboration will provide access to the company’s clinically backed supplements through Mandell’s network of fertility patients and clinics.

Bird&Be reports that there are several major gaps in fertility care access. For instance:

• 40% of U.S. women have limited or no proximity to assisted reproductive technology (ART).
• Nearly 50% of U.S. counties are without access to practicing OB-GYNs.
• Less than 1,400 REIs (reproductive endocrinology and infertility specialists) practice in the U.S.
• One in six people experience infertility; male factors account for up to 50% of cases and demand for care is increasing.

Mandell’s provides 24/7 suppport and is licensed in all 50 states, giving Bird&Be the ability to have a direct line to more fertility patients through the trusted touchpoint of clinical relationships. Clinician-referred customers are a fast-growing channel for the brand, growing 200% year-over-year with more than 10% of its customers coming from a provider referral. Review by qualified clinicians like reproductive endocrinologists, OB-GYNs, and naturopathic specialists builds trust and credibility, the brand reported.

“At Bird&Be, our commitment has always been to make fertility care more accessible,” said Samantha Diamond, co-founder and CEO. “Mandell’s is one of the most trusted names in fertility pharmacy and their pharmacists are a high-touchpoint for patients navigating treatment. We want to support patients by providing them the nutrients and antioxidants they need during treatment. Mandell’s shares our same commitment to accessibility, quality, and education for fertility patients, and we’re grateful to have their support in furthering our mission.”

“We only offer our patients the best at Mandell’s, and Bird&Be fits the bill,” said Terry Malanda, pharmacist and co-founder/VP of operations at Mandell’s. “My husband and I have owned Mandell’s for over 37 years, and Bird&Be is the only vitamin brand we’ve ever felt comfortable endorsing. It’s hard to find supplements that are high-quality, comprehensive, and thoughtfully researched by OB-GYNs, reproductive endocrinologists, and naturopathic specialists. I’m genuinely impressed with the science and care behind each of Bird&Be’s formulas, and we’re proud to offer their products to our network of clinicians and patients to help them on their family building journeys.”